Financial services technology leader

Bridging technology, business and people.

I'm a founder helping small businesses digitise: turning strategy and operational complexity into practical tools, and creating space for people to learn, connect and grow.

Work with me Read my story
EXPERIENCE
20+ years in financial services
FOCUS
Nordics · Europe · Africa
Abda Rothman at her desk
FOUNDER
Vidhav
SPONSOR
EntreConnect
LESSON 01
I wasn't a natural salesperson. Here's what I learnt.
01 — The common thread

I'm interested in making things work better.

Businesses, technology, processes and people. It's the idea that connects my financial services career, Vidhav and EntreConnect.

I.

The Strategist

20+ years navigating financial services, technology, regulation and transformation — and how strategy becomes execution.

II.

The Entrepreneur

Building things, challenging conventional approaches and finding practical solutions. Vidhav is an expression of that instinct.

III.

The Connector

People have an enormous amount to learn from one another. EntreConnect turns that belief into a community.

02 — Ventures

What I'm building.

FOUNDER

Vidhav

A technology-driven solution helping service businesses manage customer enquiries and bookings more efficiently.

Visit vidhav.com →
SPONSOR

EntreConnect

A community bringing small business owners together to learn practical skills, exchange knowledge and share experiences.

Coming soon
03 — Speaking & expertise

Topics I talk about.

Available as a keynote speaker, panellist, moderator and podcast guest, in person or online, across the Nordics, Europe and Africa.

Invite me to speak or join your podcast

In 2026 I led a series of founder office hours, from market fit and go-to-market to finance, risk and scaling, for Real Futures: Catalyst Converge, UCL Centre for Sustainability and Realtech Innovation.

Selling into banks
FINTECH
AI governance without slowing innovation
AI & RISK
From corporate to entrepreneur
FOUNDERS
Things I learnt the hard way
CAREERS
04 — Latest

Articles, talks & events.

See the full archive →
EVENTCOMING SOON
EntreConnect launch session
Skills, technology and real business insights for small business owners.
PUBLISHEDFEB 2025
From Compliance to Competitive Edge
Why Europe's fintech future lies in purpose, humanity and trust. Nordic Fintech Magazine.
OFFICE HOURSMAR–JUN 2026
Founder office hours series
Market fit, go-to-market, finance and risk, for UCL's Real Futures: Catalyst Converge programme.
My philosophy

Learn continuously. Think differently. Share generously. Build intelligently.